Instead of focusing on young women in bikinis, the overriding theme of its newest commercial is Sometimes difficulties arise when trying to decipher what ideologies are accidentally placed in an ad or what is purely intentional.
Rather than making peace, Axe continues to generate profits and perpetuate white, heteronormative images of masculinity, femininity and sexuality, erasing and trivializing conflict rather than addressing it. Axe banked on creating controversy with its previous ads, including one that featured a pair of headless breasts and another that blamed women's increasing hotness for men's poor behavior.
The purpose of creating realistic situations that have historical significance is to bring emotion into the mix of the ad. Looking at the ad from different ideological perspectives is eye-opening and interesting.
And if women are intrigued, they will become more accepting of the product, and possibly purchase it for their boyfriend or suggest that they buy it. Axe Body Spray Commercial Aims for Social Relevancy The company's upcoming Super Bowl ad spot is a definite departure from its usual "women in bikinis" branding strategy.
The soldiers are white, attractive men, perpetuating the stereotype of white males protecting their country against foreigners; something many American men watching the super bowl can connect to. Humor, wit and cleverness are trademarks of stencil pieces everywhere.
Axe Peace is acting as a call to arms, taking stereotypical acts of war and turning them into demonstrations of love.
When you show the video to a small kid, they will not feel anything.
As a final thought, Reappropriate. The consumers of their products get warm feelings of goodwill from no actual action towards addressing conflict. This is a con when trying to analyze accurately. With the help of Axe, they are able to escape from war by creating peace through love.
I think this is in response to their past ads, which have portrayed women as sex objects who rip of their clothes for their male counterparts. The classic Converse Chuck Taylor is one of the most sold sneakers in the history. The reception of the ad is probably mixed due to split political ideologies in the world.
Another scenario played out in this ad is a helicopter landing in a jungle like environment.
Some Conflict Models can describe the racism ingrained in society emerging through popular culture and the advert. According to Susan J. And everybody who will see my video will fill the real emotion and love that I am trying to say. These advertisements depict an unrealistic expectation of sexual interaction, erase female agency, sexual preference and racial diversity, and exclusively market to a heterosexual audience.
This is seen as an oppositional reading and in direct conflict with the social ideologies that the Axe executives are trying to portray.
Structurally, the story in this ad is told through the images of the two soldiers and two foreign leaders. And the Axe video project was the best way I can say something to the world. This is a very creative way to draw attention to this disease. Sign up for My Widewalls!Apr 19, · Stay fresh and smell great with the active and great range of AXE fragrances.
#ad #adverts #advertisement #commercial. The ad uses pathos in order to try and get the viewer to care about the people in the ad and make them believe in the slogan “Make Love Not War”. The ad opens up with eerie music that you would find in an important scene of a movie.
Mar 31, · The ad campaign for Axes new product Axe Peace titled “Make Love, Not War” uses many stereotypes regarding race, gender and sexuality stereotypes in regards to the delicate subject of war.
The ad which features war scenes being diffused by love because the men are wearing Axe Peace. Make Love, Not War Essay - Life on Earth constantly swings between peace and war, even though human kind is famishing for happiness. Bliss does not derive from war and violence, why then humanity cannot live without the burden of wars.
We are likely pursuing the culture of death. Make Love, Not War Essay - Life on Earth constantly swings between peace and war, even though human kind is famishing for happiness. Bliss does not derive from war and violence, why then humanity cannot live without the burden of wars.
Axe's "Make Love, Not War" Superbowl Ad As part of Axe's #kissforpeace campaign, Axe first debuted this ad for their new product, Axe Peace, on the internet and then revealed a shorter version during the commercial breaks of the Superbowl.